Frequently Asked Questions

  • How do I apply to participate in a MI.ND Lab study?

    Simply click on the “participate” button for the study you’re interested in. You’ll then be asked to log in or register as a participant, if you haven’t done so before. Once logged in, you’ll complete a screening questionnaire to determine whether you are the right candidate for the particular study. If you meet the requirements for the study, you’ll be directed to our online booking system that will let you select an available session.

  • How do I find out about upcoming MI.ND Lab studies?

    You can visit www.mindlab.co.za to view upcoming studies, and you can also keep a look out for advertisements on Facebook.

  • Will I be incentivised for participating in a MI.ND Lab study?

    Yes, unless specified otherwise. Incentives may differ per study as we take numerous factors into consideration (e.g. the duration we require you to participate).

  • How long does a study take?

    This is dependent on the study and will be indicated on the study overview. Please refer to the "Upcoming research studies" page for more information.

  • Where will the studies be held?

    The studies will be held at the MI.ND Lab, unless specified otherwise. Please refer to the "Contact us" page for the MI.ND Lab's™ physical address.

  • Will I experience any discomfort when participating in a neuroscientific study at the MI.ND Lab?

    The equipment used to measure brain activity and physiological responses will not cause any discomfort or pain.

  • Will my participation and my results from MI.ND Lab studies be kept anonymous and confidential?

    Yes. The MI.ND Lab abides to the Health Professions Council of South Africa (HPCSA) and South African Market Research Association’s (SAMRA) code of ethics.

  • Do I receive results from the study?

    This is at the MI.ND Lab's discretion and is dependent on the study. It is important to note that our neuroscientific research equipment is designed and intended for consumer and market research only, and not for clinical or medical purposes. Any neuroscientific results that we share with you are not to be used to screen or diagnose medical conditions.

  • What if I do not want to take part anymore?

    You are always in control and can decide whenever you want to withdraw from a study.

  • What is eye tracking?

    Please visit our "Neuroscientific research" page for more information on eye tracking and other neuroscientific methodologies.

  • What is electroencephalography (EEG)?

    Please visit our "Neuroscientific research" page for more information on EEG and other neuroscientific methodologies.

  • What is electrocardiography (ECG)?

    Please visit our "Neuroscientific research" page for more information on ECG and other neuroscientific methodologies.

  • What is electromyography (EMG)?

    Please visit our "Neuroscientific research" page for more information on EMG and other neuroscientific methodologies.

  • What is electrodermal activity (EDA)?

    Please visit our "Neuroscientific research" page for more information on EDA and other neuroscientific methodologies.

  • What is facial coding?

    Please visit our "Neuroscientific research" page for more information on facial coding and other neuroscientific methodologies.

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What We Do

The human brain is a powerful, weird and wonderful thing. As our understanding of how and why people act and react expand, new and exciting discoveries are made about what makes us tick, how we make decisions and how our memory is activated.

Latest News

Is Free Will Just an Illusion?

09 March 2016

We live a life where we are confronted with having to make decisions on a...

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Affiliations

  • Member of the Neuromarketing Association of South Africa (NMASA)

Contact Info

  info (@) mindlab.co.za
  087 742 9227
  267 West Ave, Centurion, 0157

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