EEG is a method of recording the brain’s electrical activity at the surface of the scalp. EEG evaluates whether you are engaged or not and whether you have a positive or negative emotional engagement with the presented sensory stimuli.
The MI.ND Lab™ uses a headset with several sensors that are designed to fix to the surface of your head.
Used in assessing advertising and other marketing messages to measure:
- Your level of attention and engagement
- Your emotional responses
- The extent to which you are encoding the stimuli into memory.