Electroencephalography (EEG)

EEG is a method of recording the brain’s electrical activity at the surface of the scalp. EEG evaluates whether you are engaged or not and whether you have a positive or negative emotional engagement with the presented sensory stimuli.

The MI.ND Lab™ uses a headset with several sensors that are designed to fix to the surface of your head. 

Used in assessing advertising and other marketing messages to measure:

  • Your level of attention and engagement
  • Your emotional responses
  • The extent to which you are encoding the stimuli into memory.

What We Do

The human brain is a powerful, weird and wonderful thing. As our understanding of how and why people act and react expand, new and exciting discoveries are made about what makes us tick, how we make decisions and how our memory is activated.

Latest News

Is Free Will Just an Illusion?

09 March 2016

We live a life where we are confronted with having to make decisions on a...



  • Member of the Neuromarketing Association of South Africa (NMASA)

Contact Info

  info (@) mindlab.co.za
  087 742 9227
  267 West Ave, Centurion, 0157

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