Facial coding

Facial coding is the analysis of facial expressions that enables researchers to determine your affective responses and levels of attention and engagement to stimuli. Even if you attempt to conceal your facial expressions, the true emotion is still briefly revealed through micro-expressions.

The MI.ND Lab™ uses software with complex algorithms to automate the facial coding process.

What We Do

The human brain is a powerful, weird and wonderful thing. As our understanding of how and why people act and react expand, new and exciting discoveries are made about what makes us tick, how we make decisions and how our memory is activated.

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Is Free Will Just an Illusion?

09 March 2016

We live a life where we are confronted with having to make decisions on a...

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Affiliations

  • Member of the Neuromarketing Association of South Africa (NMASA)

Contact Info

  info (@) mindlab.co.za
  087 742 9227
  267 West Ave, Centurion, 0157

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