Co-creation sessions

Co-creation is about involving a community outside the business during the conceptual / ideation phase of a potential offerings’ development, in workshops and brainstorming sessions. This community may include clients, suppliers, general consumers or staff, and the participants are made aware that they are contributing towards the development of ideas, concepts and products.

In the MI.ND Lab™, creativity is stimulated as people share, contribute, evaluate and refine ideas and concepts through a series of facilitated steps and well-designed activities.

Co-creation increases innovation capacity, velocity and accuracy and can actually reduce the time to market of new products and services.

What We Do

The human brain is a powerful, weird and wonderful thing. As our understanding of how and why people act and react expand, new and exciting discoveries are made about what makes us tick, how we make decisions and how our memory is activated.

Latest News

Is Free Will Just an Illusion?

09 March 2016

We live a life where we are confronted with having to make decisions on a...

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Affiliations

  • Member of the Neuromarketing Association of South Africa (NMASA)

Contact Info

  info (@) mindlab.co.za
  087 742 9227
  267 West Ave, Centurion, 0157

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