Neuroscientific research

Neuroscience in consumer and market research works on the basis of studying your sensorimotor, cognitive and affective responses to sensory stimuli – how your body subconsciously reacts to what you see, hear, smell, taste and feel gives us insight in what you really feel, like, remember and engage with.

When your brain processes stimuli, neurological events result in measurable physiological effects, which we can associate with certain emotions.

These new research techniques provide insight into your decisions and actions which were previously invisible to conventional methodologies.

The MI.ND Lab™ is equipped for neuroscientific studies including eye tracking, electroencephalography (EEG), electrocardiography (ECG), electromyography (EMG), facial coding and electrodermal activity (EDA).

What We Do

The human brain is a powerful, weird and wonderful thing. As our understanding of how and why people act and react expand, new and exciting discoveries are made about what makes us tick, how we make decisions and how our memory is activated.

Latest News

Is Free Will Just an Illusion?

09 March 2016

We live a life where we are confronted with having to make decisions on a...



  • Member of the Neuromarketing Association of South Africa (NMASA)

Contact Info

  info (@)
  087 742 9227
  267 West Ave, Centurion, 0157

Our Map

Upcoming Studies More Contact Info